Categories inside this group
Explore specific startup directions.
Each category is a doorway, not a limit. Founders can bring ideas that cross multiple groups, or ask us to create a new category if the market is still forming.
Existing Category
Ad-Tech
Advertising and Publicity
The Ad-Tech sector encompasses innovative technologies and solutions for advertising and publicity. It leverages data analytics, digital platforms, and targeted marketing strategies to enhance brand visibility, customer engagement, and campaign effectiveness.
- Targeting specific audiences with personalized advertising messages based on their preferences and behaviors.
- Analyzing data to optimize advertising campaigns and improve ROI.
- Utilizing programmatic advertising platforms to automate ad buying and placement.
Example leaders: Google Ads, Facebook Ads, Adobe Advertising Cloud
Existing Category
Crowd-Tech
Crowdfunding and Crowdsourcing
The Crowd-Tech sector focuses on technological platforms and solutions that enable crowdfunding and crowdsourcing. It includes crowdfunding platforms, collaborative innovation platforms, and crowdsourced data collection.
- Facilitating crowdfunding platforms that connect innovators and entrepreneurs with potential backers to support their projects and ideas.
- Harnessing crowdsourcing to gather input, ideas, and solutions from a diverse group of individuals to solve complex problems.
- Enabling collaborative innovation and knowledge sharing through online communities and open-source platforms.
Example leaders: Kickstarter, Indiegogo, GoFundMe
Existing Category
Delivery-Tech
Courier and Last-mile Delivery
The Delivery-Tech sector focuses on technological solutions and innovations in courier and last-mile delivery services. It includes delivery optimization algorithms, drone delivery systems, and autonomous delivery vehicles.
- Optimizing last-mile delivery operations through route optimization algorithms, real-time tracking, and automated delivery systems.
- Implementing drone and autonomous vehicle technologies for efficient and environmentally friendly delivery services.
- Enabling contactless delivery options and digital payment systems for seamless and convenient customer experiences.
Example leaders: DoorDash, Uber Eats, Instacart
Existing Category
Mar-Tech
Marketing and Sales
The Mar-Tech sector focuses on technological solutions and innovations in marketing and sales. It includes marketing automation platforms, customer relationship management (CRM) systems, and data-driven marketing analytics.
- Transforming marketing and sales practices through technology, including data analytics, customer relationship management (CRM), and marketing automation.
- Utilizing AI-powered algorithms to personalize marketing campaigns, optimize targeting, and enhance customer engagement.
- Implementing customer analytics platforms to gain insights into consumer behavior, preferences, and trends, enabling data-driven marketing strategies.
Example leaders: Adobe Marketing Cloud, HubSpot, Salesforce Marketing Cloud
Existing Category
Retail-Tech
Retail Stores and Outlets
The Retail-Tech sector encompasses technological solutions and innovations in retail stores and outlets. It includes e-commerce platforms, point-of-sale systems, and customer analytics tools.
- Transforming the retail sector with digital solutions, personalized experiences, and seamless online and offline integration.
- Developing e-commerce platforms and mobile shopping apps for convenient online shopping experiences.
- Implementing AI-powered customer analytics and personalized marketing strategies to enhance customer engagement and loyalty.
Example leaders: Amazon, Walmart, Alibaba
Existing Category
Shop-Tech
Marketplace and Shopping
The Shop-Tech sector focuses on technological solutions and innovations in online marketplaces and shopping platforms. It includes e-commerce marketplaces, online shopping apps, and digital payment gateways.
- Create online marketplaces and shopping platforms that connect buyers and sellers for convenient and diverse shopping experiences.
- Developing e-commerce websites and mobile apps with advanced search, recommendation, and payment features.
- Implementing inventory management systems and order fulfillment solutions for efficient online retail operations.
Example leaders: Amazon, eBay, Shopify
New Category
Local-Commerce-Tech
Local Shops, Neighborhood Marketplaces, and Local Delivery
The Local-Commerce-Tech category within Metasoft Capital focuses on local shops, neighborhood marketplaces, and local delivery. This area can include software, AI, data systems, marketplaces, hardware, services, or infrastructure that make old workflows faster, safer, more affordable, more measurable, or easier to adopt.
- Building practical products that help customers solve problems in local shops, neighborhood marketplaces, and local delivery with clearer workflows, better data, or stronger automation.
- Creating platforms, tools, or services that reduce cost, improve trust, increase access, or help organizations adopt technology in the commerce, retail & marketplaces sector.
- Helping founders turn a focused industry pain point into a scalable company with a clear buyer, measurable value, and room for long-term growth.
Founder/investor relevance: This category can help match focused founders with investors who care about the same sector.
