Compensation: TBD, based on education, experience, role fit, startup needs, and interview process.
Job summary
As a Digital Marketing Specialist, you will support one or more startups connected to Metasoft Capital by helping founders turn early ambition into practical execution. This role is built for remote startup environments where priorities can change quickly, information may be incomplete, and useful work depends on clear writing, steady ownership, and good judgment.
The role focuses on digital campaigns, analytics, landing pages, paid, and organic channels, and campaign execution. You may work with founders, product teams, technical teams, operations, customers, partners, or investors depending on the startup assignment. The goal is to help the company help startups earn attention, build trust, test channels, improve conversion, and grow with measurable learning, while building habits that make the team more reliable as it grows.
Core responsibilities
- Own the day-to-day work connected to digital campaigns, analytics, landing pages, paid and organic channels, and campaign execution, keeping priorities clear and progress visible.
- Work closely with founders, managers, product, technology, operations, and customer-facing teams as needed.
- Create clear notes, decisions, requirements, checklists, or reports so work does not depend on memory or guesswork.
- Plan, launch, measure, and improve campaigns that drive awareness, leads, signups, revenue, or retention.
- Use practical judgment to balance speed, quality, cost, risk, and learning in a startup environment.
- Plan campaigns, content, experiments, or channel activities with clear goals, audience definitions, messages, and measurement plans.
- Work with founders to translate product value into simple language customers, partners, investors, and communities can understand.
- Track performance honestly, learn from weak results, and improve targeting, creative, copy, landing pages, offers, or lifecycle flows.
- Build repeatable marketing systems rather than one-off activity that disappears when a campaign ends.
Education and experience requirements
- Education or experience in marketing, communications, growth, analytics, business, media, design, writing, or equivalent practical work is helpful.
- Portfolio examples, campaigns, social channels, content samples, analytics work, or startup launch experience may be as valuable as formal credentials.
- Experience with paid media, SEO, email, social, content, analytics, landing pages, CRM, attribution, or lifecycle marketing is valuable.
- Strong writing, curiosity about customer psychology, comfort with numbers, and ability to connect creative work to business outcomes are important.
- Ability to avoid vanity metrics and focus on learning, trust, conversion, retention, and sustainable growth.
- Candidates should be ready to share examples of relevant work, projects, portfolios, case studies, writing samples, code samples, dashboards, campaigns, processes, or other evidence of ability when applicable.
Helpful skills and tools
- Analytics platforms, ad managers, email tools, CRM systems, CMS platforms, SEO tools, landing page builders, design tools, social schedulers, and attribution dashboards.
- Experience with digital marketing, campaign execution, analytics, content, paid media, lifecycle marketing, or brand growth.
- Strong writing, testing mindset, channel knowledge, and ability to connect creative work to measurable outcomes.
- Strong ownership mindset, reliability in remote work, and comfort working with incomplete information.
- Ability to communicate progress, blockers, and tradeoffs in a simple way for both technical and non-technical teammates.
- Curiosity, humility, and willingness to keep learning as the startup changes direction or grows.
- Clear written communication, organized files, practical documentation, and reliable follow-through are important because most teams operate remotely.
Remote startup working style
- Work asynchronously when possible, document decisions, and keep teammates updated on progress, blockers, risks, and next steps.
- Be comfortable with early-stage ambiguity, changing priorities, limited resources, and the need to learn quickly from customers and teammates.
- Use sound judgment to decide when to move fast, when to ask for help, when to slow down, and when to protect quality or trust.
- Respect confidentiality, founder context, customer information, and the trust required to support early-stage companies.
Success in this role looks like
- Better conversion rates, stronger brand awareness, lower acquisition waste, improved retention, and measurable pipeline or revenue contribution.
- Campaigns create measurable learning and stronger customer understanding.
- Messaging becomes clearer and easier for the market to repeat.
- Growth improves without wasting money on channels that do not fit the startup.
- The startup team can point to clearer execution, better documentation, stronger collaboration, and practical improvements connected to this role.
How to apply
- Email your resume/CV to Jobs@MetasoftCapital.com and include JID: 6526908 in the email subject line and at the beginning of your message.
- Use a subject line similar to: JID: 6526908 - Digital Marketing Specialist - Resume/CV.
- Briefly explain why this role, a remote startup environment, and the relevant industry or function fit your experience, interests, and learning goals.
- If useful for the role, include links to your portfolio, GitHub, LinkedIn, website, writing samples, case studies, dashboards, design files, campaigns, or other work examples.